Unsubscribe Metrics
It is critically important for marketers to keep a close eye on unsubscribe statistics, especially if you send a lot of campaigns.
What Unsubscribe Metrics are available?
Currently, there are three metrics available:
- Total all-time unsubscribes
- Unsubscribes in last week
- Unsubscribes in last month
These are available under Campaigns => Mailing Lists